Making sure your campaign is set up correctly is key to success with Google Ads. Otherwise, you may run into issues that prevent your campaign from showing, cause low engagement, and make it hard to measure conversions. However, it can be difficult to identify and troubleshoot these issues in a timely fashion. To make this easier for you, we’re rolling out diagnostic insights on the Insights and Overview page.
After you submit a campaign, diagnostic insights are an easy way to see where you’re at in the campaign serving process. In addition, they can automatically identify issues that range from ad policy, billing, budget, bids, and more. Clicking on “Show all campaign diagnostics'' gives you a more detailed breakdown for the following:
- Account status
- Billing status
- Policy review
- Conversion tracking
- Campaign budget
- Bid strategy target
- Campaign status
- Ad strength
To help you fix any issues that may come up, you’ll also get tailored recommendations under the progress bar that make it easy to take action.
Diagnostic insights are available for Performance Max campaigns to start and will expand to other campaign types over the next few months. Learn more about diagnostic insights in the Google Ads Help Center.
Posted by Chloe Xu, Product Manager, Google Ads
