You can now link Zapier in Audience Manager. More specifically, creating audience segments, you’ll have the option to link Zapier and import customer segments. Follow the process to access and create audience segments and use the following steps to link to Zapier while creating a new segment:
- In your Google Ads account, click the Tools icon
.
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- From the "Your data segments" tab, click the blue plus icon
, and select Customer list.
- Give a name to your segment, and in the "Data type" section, select Upload customer data from data platforms.
- From the "Data platform" section, select the data platform you wish to connect to.
- The next window will walk you through the connection process. Click Link Zapier and you’ll be sent to the Zapier website to provide additional information on the Zapier user interface and pricing.
- Once you’ve provided the information on the Zapier website, click Create Data Integration.
