Changes to the approval status of your campaign can impact your performance. Make sure the status of your campaign is set to “active.”
What you can do
- If your campaign is "pending" there is no action required of you, your ads are being reviewed to make sure they comply with our Google Ads policies.
- If your campaign is "inactive" you must follow the instructions to address the issue with your campaign.
- If your campaign is "paused" you must toggle the status to "active" by clicking the drop-down arrow next to "paused" and clicking "resume campaign."
Need something else?
Check other common reasons why your campaign performance is fluctuating.
