Table of Contents
In this guide, we'll walk through how Google Ads cross-channel bid optimization works. Learn how it can help you drive better results compared to single-channel bid optimization by maximizing marginal CPA or ROAS in each and every auction. We’ll dive into how cross-channel bidding decisions are made and how this ultimately improves budget utilisation to help you get more conversions and value from your marketing budget.
Expanding from single-channel optimization to holistic cross-channel optimization
Optimize for marginal ROI instead of average ROI
How cross-channel bidding differs from portfolio bidding
Google’s unified, cross-channel advertising solutions
Working together with AI to provide it with the highest-quality inputs possible