Tap into your audience’s mood with Music Mood Lineups

October 20, 2022

Music is a deeply personal medium and often reflects the listeners’ state of mind. In fact, a new Ipsos survey commissioned by Google shows that 48% of people in the US say that they consume music to lift their mood and 84% say that music makes them very happy.1

To help advertisers tap into these attitudinal signals, we recently launched 5 types of Music Mood Lineups: Romantic, Happy & Uplifting, Chill, Downbeat, and Funky Moods in Google Ads for 20 countries. Music Mood Lineups contain videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists. For example, the Happy & Uplifting Mood Lineup contains videos from the Happiest Pop Hits and A Happy Alternative Playlists and many other playlists that people are listening to to feel good. 

You can find these in the topic targeting section when you are creating a new video campaign.  For help getting started, visit the placement targeting page on the Google Ads Help Center

Posted by Melodie Zhu, Product Manager, YouTube Ads

 

 

1. Source:  Ipsos survey data, April 2022

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
3451921682861200775
true
Search Help Center
true
true
true
true
true
73067
false
false
false