A conversion cycle is the amount of time it takes for a click to result in a conversion. If you’re importing conversions into Google Ads, conversion cycles will also include the time it takes for conversions to be reported in your account. For example, if the majority of clicks yield conversions within two days, the system would adjust conversion performance in approximately two days.
Use the bid strategy report to identify how long it takes for your customers to convert. Where data is available, you can also use the bid strategy report to identify how many conversions Google Ads predicts could still be reported based on your typical conversion delay.
