Performance Max campaigns for shop goals are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their shops. Performance Max campaigns for shop goals streamline the process for you, making it easy to promote your shops across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail and the Google Display Network. Add a few lines of text, creative assets and a budget, and the rest is optimised to help customers find you.
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How it works
When you create a Performance Max campaign for shop goals, you'll need to define the shop locations that you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.
Performance Max campaigns for shop goals are focused on simplicity and growing your offline business goals. You provide us with shop locations, campaign budget and ad assets. Using these inputs, Google AI optimises bids, ad placements and asset combinations. The campaign aims to maximise your in-store value and conversions (using shop visits, shop sales, call clicks or direction clicks) and promote your locations across Google properties and networks.
Performance Max campaigns for shop goals also use radius targeting for the Business Profile and affiliate local assets (ALA) locations. The radius can vary depending on the targeted locations and a user’s preference of travel distance to them. Other factors that determine targeted radius include: vertical, population density and existence of competitors.
Where your ads can appear
Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps, Gmail and YouTube. Here are some of the places where your ads can appear:
Google Maps
Performance Max campaigns for shop goals can help you engage customers as they plan visits to different destinations. In the above example, the third picture depicts how navigational ads show information that's relevant to your business for things that they might need, want or be interested in.
When customers search for businesses or explore a local area within Google Maps, Google matches these actions to your business’ location. Anyone on their mobile device who is located nearby or shows interest in your location may view your ad.
Google can show ads in Maps search results when users search for businesses, such as 'oil change' or 'pharmacy', on their mobile devices. Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. For example, if a user types 'films' and enters the first three characters 'm-o-v', an ad for a theatre location near the user from an advertiser may be featured in the suggestions.
Showcase digital coupons via promotion assets
You can use digital coupons via promotion assets to highlight your discounts and offers to encourage customers to visit your physical shop. While in Maps, users can view, save and share a digital coupon with friends and family for redemption in-store and/or online.
Learn more about how to use digital coupons via promotion assets when you Create a Performance Max campaign with a shop goal.
| Promotion asset in Maps | Save promotion asset offer | Promotion asset ad preview |
Google Search Network
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Google matches your ad to search terms that are relevant to your business and its location on two shop centric formats on Google.com.
YouTube
Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.
Google Display Network
Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops and products the most attention.
Business Profile
Performance Max campaigns for shop goals will help you utilise the Business Profile page to highlight special in-store offers and products to customers and location attributes to encourage users to visit.
Gmail
Your Performance Max campaigns for shop goals ads can reach users on Gmail across mobile surfaces.
Get started by learning how to Create a Performance Max campaign for shop goals.
