About asset reporting for Display ads and campaigns

To view your asset report, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. In the 'Workspace' drop down menu, click Display campaigns.
5. Find and select the relevant Display campaign.
6. Select 'Assets' from the 'Table view' drop down menu.

This should bring you to the asset report for your Display ad.

What you’ll find in your asset report

Filters and views

If you have a long list of assets, you can filter by 'Asset text', 'Asset type', 'Performance rating (Best, Good, Low, Learning, Unrated)', 'Pinned' and 'Used by'. You can also adjust your report view or download the report.

Assets

In the 'Assets' column, you’ll find:

• The content of each asset (such as text or image thumbnail)
• If applicable, asset dimensions for images

Asset type

The 'Asset type' column defines how each asset is used. Here are the kinds of assets that you might find:

• Description
• Headline
• Image
• Logo
• YouTube video

You can view the ad level asset report to understand the performance of your assets. To do this, you need to switch to the 'Assets' view in the 'Table view' drop-down menu.

Performance rating

The 'Performance rating' column, which has multiple subcolumns, helps you compare how your assets perform relative to other assets of the same type within your Display ads. You can prioritise updates and optimisations to your Display ads by adding or replacing assets based on their performance. Hover over the 'Performance rating' values in your asset report to learn what each of the values means. The performance column ranks assets against other assets of the same type. It'll show you which assets of the same type are:

• 'Learning' means that the system is reviewing the asset’s performance relative to other assets in the ad. After your asset has enough traffic, it can be ranked according to the measures below.
  • Until enough data is available to assign a performance label, assets carry a default 'Learning' status.
• 'Low' means that the asset is one of the lowest performing relative to other assets of its type. Replacing this asset could help improve ad performance.
• 'Good' means that the asset is performing well relative to other assets of its type. Keep this asset and try adding more assets to help improve ad performance.
• 'Best' means that the asset is one of the best performing relative to other assets of its type. Consider adding more assets like this to improve ad performance.
• 'Unrated' means that the system is unable to rank performance because of a limited number of assets.

You’ll see percentages in the ratings columns for each of your assets. The percentages represent the share of impressions, across all applicable ad groups, that the asset received when it was given that rating.

Used by

The 'Used by' column shows the number of ads where your assets were used. If you click on the value that’s shown under this column, you’ll be redirected to the ads report of one of your assets.

If you want to add or remove new columns to the report, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. In the 'Workspace' drop down menu, click Display campaigns.
5. Find and select the relevant Display campaign.
6. Click Columns from the table toolbar.
7. Search for the relevant column that you want to add or remove from the available column sets.
8. Click Apply.

Review Google Ads Glossary for more information

If you find that your assets perform poorly, review our best practices checklist and creative asset guidelines to help you develop high-quality assets more likely to deliver stronger results. Learn more about Ad Strength for responsive display ads

Cross-campaign asset reports are generated if you have one or more Display ads in Google Ads. Only active assets (assets in active ads, in active ad groups and in active campaigns that have had impressions in the last 30 days) appear in the report.

To view your asset report, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. In the 'Workspace' drop down menu, click Display campaigns.
5. Find and select the relevant Display campaign.
6. Select 'Assets' from the 'Table view' drop down menu.

What you’ll find in your cross-campaign asset report

Filters and views

You can filter by enabled state, asset type and performance. You can also filter by selecting specific campaigns and ad groups. Plus, you can adjust your report view or download the report.

You can also view performance of your assets at the account level across all channels where asset reporting is available, including for Search, Display, Discovery, App and Performance Max campaign types. Using the Campaign and Ad group filter, you can view reports of your assets for more than one campaign type.

The cross-campaign asset report will include the below mentioned metrics and properties of your assets:

• Approval status
• Asset name
• Asset type
• Campaign type
• Performance rating
• Used by
• Pinned

Assets

In the assets column, you’ll find:

• The content of each asset (such as text or image thumbnail)
• If applicable, asset dimensions for images

Asset type

The asset type column defines how each asset is used. Here are the kinds of assets that you might find:

• Call to action
• Description
• Headline
• Image
• Logo

Performance rating

The 'Performance rating' column, which has multiple subcolumns, describes how an asset performs relative to other assets of the same type across all your campaigns. Learn more about the ratings below:

• 'Learning' means that the system is reviewing the asset’s performance relative to other assets in the ad. After your asset has enough traffic, it can be ranked according to the measures below.
• 'Low' means that the asset is one of the lowest performing relative to other assets of its type. Replacing this asset could help improve ad performance.
• 'Good' means that the asset is performing well relative to other assets of its type. Keep this asset and try adding more assets to help improve ad performance.
• 'Best' means that the asset is one of the best performing relative to other assets of its type. Consider adding more assets like this to improve ad performance.
• 'Unrated' means that the system is unable to rank performance because of a limited number of assets.

You’ll see percentages in the ratings columns for each of your assets. The percentages represent the share of impressions, across all applicable ad groups, that the asset received when it was given that rating.

Used by

The 'Used by' column shows the number of ads where your assets were used. If you click on the value that’s shown under this column, you’ll be redirected to the ads report of one of your assets.

If you want to add or remove new columns to the report, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. In the 'Workspace' drop down menu, click Display campaigns.
5. Click Columns from the table toolbar and click Modify columns.
6. Search for the relevant column that you want to add or remove from the available column sets.
7. Click Apply.

Review Google Ads Glossary for more information

If you find that your assets perform poorly, review our best practices checklist and creative asset guidelines to help you develop high-quality assets more likely to deliver stronger results. Learn more about Ad Strength for responsive display ads