Troubleshooting: Merchant Center account issues

If all Shopping campaigns in your Google Ads account aren't serving, check your Merchant Center account to confirm whether it's suspended or if the accounts are linked correctly. If the account is suspended, a banner will appear notifying you of the account status. You need to resolve any of these account issues before the shopping campaign can serve.

Next steps

• Check on your Google Ads and Merchant Center account linking status
• Check your account for account-level enforcement for product data quality violations.
• Check your account for account-level enforcement for policy violations.

Go to the Account issues tab in your Merchant Center account

The fastest way to verify whether products in a Shopping campaign are eligible to serve is to check the Products tab.

Next steps

1. Navigate to the campaign in question
2. Click on the Products tab on the left and then Diagnostics
3. Verify if products have a status of  ‘Ready to serve’

Go to the Campaigns page in your Google Ads account

When setting up which products to run from your Performance Max campaign in listing groups, you could target all products or can select specific products by filtering for item ID, brand, custom label, etc. If attributes change in the Merchant Center feed, the listing group is not automatically updated in Google Ads.

Next step

• Check that listing groups are up to date and in line with the product attributes in Merchant Center.

Merchant Center data feeds need to be uploaded every 30 days, after which time they expire. If a feed is expired, any Shopping campaigns that use this feed will not be able to serve.

What you can do

Check if your feed is expired in your Merchant Center account:

• Go to the Products tab, then click Feeds.
• Click into the feed and check the last upload date.
• If it’s been more than 30 days since the last feed upload, the feed is now expired and a new feed will need to be uploaded.