For your Performance Max campaign, it’s important you have a diverse set of creatives that can be automatically combined into various ad formats that can serve across all surfaces. Campaigns with a limited set of ads or assets may have more difficulty serving since they are eligible to enter into fewer auctions and have more limited reach.
What you can do
- Check your campaign’s Ad Strength and Diagnostic insights to identify if greater asset coverage may improve serving.
Need something else?
Check other common reasons why your ads are not running
