Performance Max campaigns use automated bid strategies and AI to optimize your campaign and deliver maximum performance. These models train and adapt based on the data you provide through audience signals and the performance data in your campaign and account. This means performance optimization can take time.
What you can do
- For newly created campaigns, we recommend waiting 1–2 weeks to evaluate performance as the campaign learns and starts optimizing. A report of low performance may be an indication that the model is still learning. If your campaign is still performing lower than expected after 2 weeks, contact support to troubleshoot further.
- If your ads are not serving mid-campaign and you made significant changes to your settings, your campaign may be in learning mode. While you can make changes occasionally, know that you may see a brief performance fluctuation as your Performance Max campaign adjusts to these changes.
Need something else?
Check other common reasons why your ads are not running
