Turning on Final URL Expansion allows your Performance Max campaign to serve for additional searches that have a higher likelihood of leading to conversions, drives traffic to the most appropriate landing pages dynamically based on the query, and uses landing page content to dynamically customize headlines for your ads. You can choose to exclude certain landing pages from your website, as needed, for example your company blog or FAQ pages.
What you can do
- Turn on Final URL expansion in your Performance Max campaign's settings.
Need something else?
Check other common reasons why your ads are not running
