Google Ads Performance Max campaign not running: Low budget

When you have a low budget, your ads may not serve as often while Google Ads ensures your campaign doesn't spend more than your spending limit. Your campaign status may also display “Eligible (Limited)” to indicate that it’s either not serving or under serving due to low budget.

One indication that your performance may be limited by budget is if the cost per conversion for the campaign’s conversion goal is higher than your daily budget, your campaign may take longer to start serving, and you may see relatively low performance.

Example

If your average cost per conversion (from other campaigns in your account) is $15 USD per conversion, and your campaign’s daily budget is $5 USD day, then you might expect to gain 1 conversion approximately every 3 days. If you’d like increased performance, consider increasing your budget.

What you can do

  • Consider increasing your budget to make sure your campaign has enough budget to be able to serve throughout the day.

Your Google Ads account

 

Need something else?

Check other common reasons why your ads are not running

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
1234304073797070660
true
Search Help Center
true
true
true
true
true
73067
false
false
false