While targeting settings help you find the right set of users most interested in your business, each time you add targeting or if you have issues with your remarketing lists, you narrow the potential reach of your ads.
What you can do
Keywords targeting
If you’re only targeting a small list of low search volume keywords, your Display campaign likely won’t be able to serve.
Learn more about Optimize your keyword list.
Placement targeting
If you’re targeting only one placement, it may not be eligible to serve. For example, your video ad can’t serve on some YouTube channels, even if you add them to your campaign’s targeting.
Audience targeting
If the amount of users on the list is below our minimum requirements, your campaign may not serve.
Location targeting
Targeting one postal code, a small radius, or a city with a low population may limit your campaign’s reach or prevent it from serving. Learn more about Target ads to geographic locations.
Negative targeting
Exclusions can be helpful if you have brand safety concerns. However, targeting specific websites or remarketing lists may limit or prevent your ad from serving (for example, excluding "youtube.com" or a remarketing list that contains most of your users).
Need something else?
Check other common reasons why your ads are not running.
