When you have a low budget, your ads may not serve as often while Google Ads ensures your campaign doesn't spend more than your spending limit. Your campaign status may also display “Eligible (Limited)” to indicate that it’s either not serving or undeserving due to low budget.
What you can do
- If campaign status indicates that your campaign is limited by budget, check the budget report to better understand your campaign’s spending relative to its average daily budget and how this has impacted your performance and spend limits.
- Consider increasing your budget to make sure your campaign has enough budget to be able to serve throughout the day.
Need something else?
Check other common reasons why your ads are not running.
