When an ad is “Eligible”, it complies with the Google Ads policies and can be shown to all audiences. Ads that have a different status may have some restrictions, or may not run at all.
Disapproved: If any of your ads are disapproved or limited, in the “Status” column you can see “Disapproved", and the ad may not be able to run. Hover over the status of your ad in Google Ads to see why your ad is disapproved, including the policy violation impacting your ad.
Eligible (Limited): Your ad complies with our policies but may be limited in where and when it can show. For example, an ad promoting alcohol sales may have restrictions on where it displays. The type of targeting that you use may also be limited by our personalized advertising policy.
Need something else?
Check other common reasons why your ads are not running.
