If any of your data audience segments (formerly known as "remarketing lists") are disapproved, you can see the status of your data segments changed to “Disabled” due to policy violation in your Google Ads account, and you'll receive an email about the issue. Campaigns that are targeting disabled segments aren’t served. Additionally, if any audience segments are revoked or unshared from other accounts, the campaigns and ad groups targeting those revoked segments stop serving.
What you can do
- For disabled audience segments, remove the disabled segments from the ad group or campaign targeting those segments.
- For revoked or unshared segments, please either re-share the segments with the account in question or remove the unshared segments from the ad group or campaign targeting those segments. You can find the disabled segments by going to the "Audience Manager" under "Shared library" in the section menu and clicking on “Your data segments” on and then checking for “Closed” under the “Membership status” column next to the segments that are disabled.
Need something else?
Check other common reasons why your ads are not running.
