While it may be possible to serve ads with a very low bid, your campaign isn’t likely to enter or win as many auctions and your ads may not have any impressions. If you are using Smart Bidding and setting ROAS targets without considering historical performance, this may limit the strategy and the campaign may not serve at all.
What you can do
For example, if your goal is to drive as many conversions as possible within a set budget, use the Maximize conversions strategy.
- With your set optimization goal, consider whether your set manual bid or automated bidding target is achievable based on historical performance. If you are using Smart bidding, you can incentivize the system to bid higher and potentially get more impressions by lowering ROAS targets.
Example: If you’re using target ROAS bidding and your target ROAS is significantly higher than your historical average ROAS, your target ROAS may not be attainable while maintaining reasonable levels of traffic, and you should consider reducing your target.
Need something else?
Check other common reasons why your ads are not running.
