While targeting settings help you find the right set of users most interested in your business, each time you add targeting or if you have issues with your remarketing lists, you narrow the potential reach of your ads.
What you can do
Products
If your campaign is targeting only a few products, your Shopping campaigns may not be able to serve. Learn more how to Manage a Shopping campaign with product groups.
Negative keywords
Setting up negative keywords may prevent your product listing ads from showing for those search terms. Check your setup and make sure that none of your negative keywords are potentially blocking the products you are targeting.
Campaign inventory filter
You can set up an inventory filter in your Shopping campaign. This can be done if you want the Shopping campaign to target specific products. Sometimes this may be set up incorrectly.
Audience targeting
If the number of users on the list is below our requirements, the campaign stops running.
Location targeting
Targeting one postal code, a small radius, or a city with a low population may limit your campaign’s reach or prevent it from serving. Learn more how to Target ads to geographic locations.
Need something else?
Check other common reasons why your ads are not running.
