Other advertisers who are participating in the same auctions as you can affect your campaign’s ability to serve. For example, if a new advertiser begins entering the same auctions as your campaign, this can affect how many impressions your ads receive.
What you can do
- Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This info can help you make decisions about your bidding and budget.
- Use Impression share data, specifically Lost Search IS (ad rank), to help you identify the percentage of time that your ads weren't shown on the Search Network due to low Ad Rank in the auction. In order to minimize Lost Search IS (ad rank), improve your ad quality and your bids.
Need something else?
Check other common reasons why your ads are not running.
