Google Ads App campaign not running: App status

The status of your app in Google Play or the Apple App Store may limit or prevent your App campaigns from serving ads. Make sure that your app is active and available in the country you're targeting in your campaign.

What you can do

• If your app was suspended or removed, your App campaign may stop serving. You can check this in either the Google Play Console or Apple App Store Connect.

• If your app became available for download in a specific location or was un-suspended recently, it may take up to 24 hours for our system to process these updates and resume ad serving.

If your app was published recently, it may not be available in Google Ads immediately. You may try to insert a full Play Store or App Store URL into the app search bar to get the details of your app into Google Ads.

Follow the instructions below:

• Copy the App Store URL of the app. (Note: Make sure that the URL works in your desktop browser.)
• If the app isn't available in the US, you can add the country code in the URL to make it work properly. The URL needs to follow this structure to work consistently:

For Android: https://play.google.com/store/apps/details?id={app_package_name}&gl={country_code}

For iOS: https://apps.apple.com/{country_code}/app/{optional_app_name}/id{app_id}

• If your app serves sensitive content, you may not be able to create App campaigns for engagement (ACe). Apps that host content belonging to any of the sensitive categories aren't eligible for personalized advertising, including remarketing. If your app recently started serving such content, your existing ACe campaigns may stop serving.
• If your app is a gambling app, social casino game, cryptocurrency exchange and wallet, or financial app offering trading complex speculative financial products, it may require a policy certification to be eligible for promotion in App campaigns. Learn more about Gambling and games.

Learn more about Financial products and services.

Your Google Ads account

Need something else?

Check other common reasons why your ads are not running.