Track call clicks from ads and assets

You can track conversions from clicks on call ads, call assets and the call button on location assets without using a Google Forwarding Number (GFN). Conversion tracking using call clicks is counted based on the estimated duration of a phone call after someone clicked your ad. This will allow you to use conversion tracking to optimise your ads without using a GFN.

Benefits

Call clicks from ads and assets can help you understand how well your keywords, ads, ad groups and campaigns are working. Tracking this conversion can help you:

• Invest in your ads more wisely
• Boost your return on investment
• Take advantage of automated bid strategies
• Optimise campaigns according to your business goals

Requirements

• A Google Ads account: Don't have one yet? Sign up for your Google Ads account.
• Call asset or location asset with a call option or a call ad: you'll need at least one.
• Phone call leads: 'Phone Call Leads' should be set as an account-level conversion goal.

Instructions

If the business phone number you’ve provided uses a country code that isn’t eligible to use GFN or if call reporting is disabled in your account, call clicks from ads conversions will automatically be created when you receive your first phone call from an ad. However, if you don’t want to use this conversion type in your Smart Bidding optimisations or don’t want them to be reported at all, you can disable the feature by following the steps below.

Disable bid optimisation for call clicks from ads and assets

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. Under 'Phone call lead', click Edit goal.
5. Under 'Conversion action optimisation options', choose Secondary action (observe only).
6. Click Save changes.

Disable reporting for call clicks from ads and assets

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. Under 'Phone call lead', click the box next to the conversion action you want to disable reporting for.
5. Click Remove.
6. Click Save changes.

Related links

• About phone call conversion tracking
• Track phone number clicks on a mobile website
• Track calls from ads