About product groups and listing groups in Google Ads Editor

This article explains how to add and modify product groups and listing groups within Google Ads Editor.

Instructions

Create a subdivision

1. Go to the Product Groups tab, and select the product group or listing group that you would like to subdivide.
2. Click on Edit product groups.
3. On the window that will appear, click Subdivide and choose the product attribute to define your new product group. By default, the subdivision will only contain one item containing 'Everything else'.
   • Example: You might want to subdivide 'All products' by 'Category'. This means that you'll subdivide the 'All products' product group by a category that you choose.
   • If you want to use more than one attribute to define your product group, finish creating the current subdivision and repeat the steps above.
   • Note: If the product group is already subdivided, creating a new subdivision will delete all of its children (existing subdivisions).
4. To add more items, select the subdivision that you have just created and click on Add.
5. Select the item that you have just created, and change its value in the right-side panel.
   • Example: If you sell shoes and created a subdivision by 'Category', then you might see these possible categories: 'Sandals', 'Dress shoes' and 'Boots'.
6. If this is allowed for this type of subdivision and campaign, you can also edit the following fields for that subdivision:
   • Type (biddable or not biddable)
   • Status (enabled or disabled)
   • Max. CPC (Shopping campaigns only)
   • URL options (Shopping campaigns only)
7. Click Close to leave the product group editing window.

You can also choose to edit or remove an existing subdivision.