The new customer acquisition goal uses Performance Max or Search campaigns to help you gain new customers. You can choose to optimise the campaign to bid higher for new customers or to bid for new customers exclusively.
This article explains how the new customer acquisition goal works with shop goals.
If you choose to optimise your shop goals campaign to acquire new customers, Google will identify new customers based on one of the following methods:
- Past online purchase conversions (if available)
- Existing customer lists that you share through Customer Match and label in the Conversions Summary Acquisition panel
Note: Performance Max campaigns for shop goals are only compatible with the New Customer Only mode.
Optimise your campaign
New Customer Only mode serves differently when campaigns have online sales. Follow the guidelines below to understand how New Customer Only mode will work for you. Learn more about Optimising your campaign for online sales.
| Campaign objective | Bidding mode | How it works |
|---|---|---|
| Offline conversion events | New Customer Only |
|
| Online sales and offline conversion events | New Customer Only |
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