You can create a Performance Max campaign if your campaign objective is “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or you can create a campaign without a goal’s guidance. Learn more About Performance Max campaigns.
This article provides information on different ways to create your Performance Max campaign.
Create a campaign with online sales or lead generation goals
One of the most common goals among business owners is to encourage customers to pursue a specific action. You can create a Performance Max campaign to help Drive sales and generate leads.
Learn more about how to Create a campaign with online sales or lead generation goals.Create a Performance Max campaign with products from Merchant Center
Merchant Center feeds are collections of the products or services that you want to advertise. You can create a Performance Max campaign with products from your Merchant Center account to help drive sales on the products you’ve uploaded.
Learn more about how to Create a Performance Max campaign with products from Merchant Center.
Create a campaign with a shop goal
Store goals help you provide potential customers with the information that they need to decide when and how to visit your stores. You can create a Performance Max campaign with a store goal to help make promotion on Google properties like YouTube easy. Learn more About Performance Max for shop goals.
Learn more about how to Create a campaign with a shop goal.
Create a campaign with store goals using local formats and local inventory ads
Local inventory ads show your available products to people who search on Google when they’re near your store. The ads provide people with information including nearby available inventory and if people can buy your products online for in-store pickup. You can use Performance Max campaigns with store goals to optimize while serving on local inventory ads and local formats.
Learn more about how to Create a campaign using local inventory ads.
Create a campaign with a travel goal
Performance Max for travel goals campaigns is the easiest way for hotel performance advertisers to serve across all Google properties. This allows advertisers to easily create property-specific asset groups and maximize their performance with Google Ads.
Learn more how to Create a campaign with a travel goal.
