You can create a Performance Max campaign if your campaign objective is “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or if you create a campaign without a goal’s guidance. Learn more About Performance Max campaigns.
This article provides information on different ways to create your Performance Max campaign.
Create a campaign with online sales or lead generation goals
You can create a Performance Max campaign to encourage specific customer actions and help drive sales and generate leads.
Learn more about how to Create a campaign with online sales or lead generation goals.Create a campaign using a Merchant Center feed
You can create a Performance Max campaign with your feed to help drive sales on the products you’ve uploaded.
Learn more about how to Create a campaign using a Merchant Center feed.
Create a campaign with a store goal
You can create a Performance Max campaign with a store goal to help make promotion on Google properties like YouTube easy. Learn more About Performance Max for store goals
Learn more about how to Create a campaign with a store goal.Create a campaign with local inventory ads
Local inventory ads provide people with information including local inventory and if products are available online for in-store pickup. You can use Performance Max campaigns with local inventory to drive offline visits and sales with a linked Merchant Center account.
Learn more about how to Create a campaign with local inventory ads.
