This article outlines different reasons for Performance Max campaign fluctuations and changes, and how to use tools in your Google Ads account to understand what’s driving these changes.
Note: It's normal for your campaign performance to vary.
Before you begin
Use Explanations to identify reasons for performance changes in a single click.
Explanations give you insights into large changes in your Performance Max campaign's performance. Learn more About explanations.
Assess performance based on your bid strategy and optimization goal
Before making conclusions about your campaign performance, it’s important to first consider whether the settings you are using match the metrics your campaign is optimizing towards. Updating your campaign’s bid strategy or optimization goal settings to align with your business and advertising goals will help to ensure that you are focusing on the relevant metrics.
