Performance Max uses Google AI to help you grow conversions and value through bidding, targeting, creatives, and attribution. It's designed to perform across a variety of marketing objectives and media channels.
This article explains best practices for all business types. For additional best practices, review:
- Best practices for online sales (non-shopping)
- Best practices for lead generation
- Best practices for store goals
- Best practices for retail advertisers with online sales goals using a Merchant Center feed
Best practices for all business types
- Campaign duration: Run campaigns for at least 6 weeks to allow the machine learning algorithm to ramp up and have sufficient data to compare performance.
- Audience signal: Use relevant audience lists as signals to accelerate machine learning ramp-up and help enhance your campaign’s results. Use remarketing lists, custom intent, Customer Match, and similar segments as signals.
- Assets: Use as many assets as possible. Our minimum recommendations:
- 17 text assets (11 headlines, 2 long headlines, 4 descriptions)
- 10 image assets (4 landscape images, 4 square images, 2 portrait images)
- 1 logo
- 3 video assets, either your own or created using the video creation tool during campaign setup (Note: If no videos are added, our system may create one for you using the assets in your asset group.)
Learn more about how to Build an asset group.
