Ads are reviewed before they can serve to ensure they comply with Google Ads policies. Ads that don't comply may be restricted from serving, affecting campaign performance. Contact us if your ad is under review for more than 2 business days.
- Learn more about Text ad requirements.
- Learn more about Video ad requirements.
- Learn more about Personalized advertising policies.
- Learn more about Image ad requirements.
- Learn more about Image quality requirements.
Note: Modifications made to your asset groups will need to be reviewed again before they can start running.
What you can do
Check the status of your asset group and edit or appeal a decision:
- Navigate to your Performance Max campaign.
- From the page menu, click the "Asset groups" tab.
- Check your asset group’s status.
- If the status is "Disapproved" or "Approved (Limited)", hover over the status to understand specific policy issues. Next, click Edit Assets to correct the issue.
- If you think your assets have been wrongly disapproved, you can appeal this decision:
- Go to the “Asset groups” page.
- Hover over the status of a “Disapproved” or “Approved (Limited)” asset group.
- Click Appeal, and select the reason you feel it was wrongly disapproved.
- If you’d like to view the review status per asset:
- Go to the “Asset groups” page.
- Click View Details. The policy review status is located in the "Status" column.
Review other reasons why your ads aren’t serving.
