Change your account type

Google Ads offers two account types: Individual or Organization. This information must be accurate for tax purposes and passing advertiser verification and related documentation may be required. Therefore make sure to choose the one that best fits how you plan to use Google Ads.

• Individual: Choose this setting if you’re using your account for your own personal advertising. This account type is for non-business advertisers, charities, not-for-profits and political parties. Only you can see and manage your information.
  • An individual also includes most solo business owners, like freelancers or consultants who aren’t registered as an organization
• Organization: Choose this setting if you represent a business, corporation, partnership, educational institution, limited liability companies.
  • An organization includes sole business owners signing up under a trade name registered as an organization.
  • Note that, for verification purposes, you may need to provide business registration documents (see the list for your country).

How to update your account type

You may be able to switch the account type once for your account in your account’s Billing Settings page through the steps below. If you do not see the pencil icon besides the Account type field, you must contact support to request the change.

1. In your Google Ads account, click the Billing icon.
2. Click Settings.
3. Open the Payer Details section, then click on the pencil icon beside Account type.
4. Follow the steps in the pop-up window to confirm the change:
   1. Confirm why you want to change the account type
   2. Acknowledge the potential implications of making the change as it will require your account to switch to a different payments profile:
      1. Changing account type can only be performed once
      2. Once the process is completed:
         1. You will be required to complete advertiser verification even if you were previously verified.
         2. Your past billing history will be accessible from the Billing Transfers page
         3. If you have a promotional credit, it will not be transferred or refunded
         4. If you are on automatic payments, your payment threshold may differ from its current amount
         5. If you have a monthly account limit, it will not transfer
   3. Pay your open balance (if applicable). Note that a credit or debit card must be used to pay off your balance. If you have a credit balance, it will be refunded automatically (minus any unbilled cost).
      1. In case that there is a delay processing your payment, you may need to wait until it is reflected in your account to start over from step #3.
      2. If you do not have a credit or debit card, you must pause your campaigns and make a payment in the Summary page using your available local form of payment. Once the payment has been processed, you can start over from step #3.
   4. Select your billing country (for business account types make sure it matches with your business registration document).
   5. Create a new payment profile (name, address, primary contact, payment method, etc.) or select an existing payments profile with the correct account type.
   6. Click Submit.

Once the account type transfer is complete (usually immediately but may take a maximum of 24h), the contact associated with the payments profile you created/selected will receive email confirmation of this change.

Go to Billing Settings

After completing your account type update, as mentioned above, you will be required to complete advertiser verification even if you were previously verified. Make sure to check the deadline by which you need to complete advertiser verification in the in-account notification or by checking the advertiser verification page under Billing.