Use the vehicle MSRP [vehicle_msrp] attribute, or the manufacturer suggested retail price (MSRP), for used and new cars listed in Merchant Center. If the MSRP is not the same as the selling price, it should be displayed separately on your vehicle description landing page and be labelled as MSRP.
In this article
When to use
Required for new cars listed in Merchant Center. Exceptions below:
Optional for all used cars listed in Merchant Center and new cars listed in Canada.
Format
Follow these formatting guidelines to make sure that Google understands the data that you submit.
Learn when and how to submit your product data in English.
| Type | Number plus currency (use ISO 4217) |
|---|---|
| Repeated field | No |
| File format | Example value |
| Type | Number plus currency (use ISO 4217) |
|
Text/tab-delimited |
20,000.00 USD |
| XML (feeds) | <g:vehicle_msrp>20,000.00 USD</g:vehicle_msrp> |
To format your data for Content API, go to the Vehicle ads Content API guidelines.
Guidelines
Follow these guidelines to make sure that you submit high-quality data for your products.
Minimum requirements
This is the requirement that you must meet to show your product in Merchant Center. If you don't follow this requirement, we'll disapprove your product and let you know in your Merchant Center account.
- The price value must be greater than 0.00 for new cars.
Best practices
This best practice can help you go beyond the basic requirements to optimise your product data for performance.
- Match the vehicle MSRP
[vehicle_msrp]attribute to the MSRP price displayed on the vehicle description landing page.
