The Google Ads image upscaling enhancement increases the size of your campaign’s images, while maintaining image integrity, to meet minimum campaign requirements. Quality images used in the correct dimensions can help improve ad strength and ad performance, including click-through rate (CTR), conversion rate and conversions. Learn more About ad strength.
Benefits
- Maintain image quality while increasing your image dimensions to meet the requirements.
- Upscale your images without leaving the Google Ads platform.
- Increase your Ad Strength score and ad reach with correctly-sized images.
How image upscaling enhancement works
Images must be scaled to the minimum size requirements to be used in a campaign (for example, a square image for a Demand Gen campaign should be at least 300 x 300 pixels). If an uploaded image is too small, the Google Ads built-in image upscaling enhancement uses AI to resize and sharpen the image to meet the requirements. When the upload is complete, a notification will appear that your image was upscaled to ensure that the ad looks good on all devices.
The upscaled image is saved in your Asset library to use later. Images previously uploaded to the asset library before this feature’s availability aren’t eligible for upscaling at this time.
Uploaded images that meet the minimum dimensions for at least one of your campaigns aren’t upscaled and appear alongside your other selected assets, as expected.
