About the enhanced conversions Partner Programme

The enhanced conversions Partner Programme is Google’s initiative to support your enhanced conversions for web implementations through third parties that work with Google. It consists of multiple partnerships that can simplify the way you implement enhanced conversions.

This programme is a great option if you need additional support beyond what’s already provided by Google.

Benefits

The Partner Programme can simplify the implementation of enhanced conversions for web:

Easier: Let partners handle all aspects of tech implementation, troubleshooting and updates.
Faster: Reduce your implementation time significantly with a partner.
No implementation cost: If you’re already working with a listed partner, there will not be a separate charge to implement EC. Note that a partner may charge subscription or additional service fees to utilise their platforms (for example, subscription cost to use CDP).

Supported partners

The Partner Programme has multiple partners targeted to address your specific needs. You can choose the partner that is best for you depending on your existing partner relationships and the type of support you’ll need to implement enhanced conversions.

Note: Advertisers should choose their partner based on their needs. Google does not endorse any specific partners.

Partner group	Support you need
Data partners	You already have existing relationships with our data partners and want to continue working together on enhanced conversions
Tech agencies	You need end-to-end advertising services involving enhanced conversions implementation
Tech partners	You require expert technical support and might experience non-standard tech issues during implementation

If you’re not sure about which would be the best partner group for you, reach out to your Google representative for more details about finding the right partner.

How it works

Start your enhanced conversions journey with a partner

Note: You will need to sign a statement of work directly with your selected enhanced conversions partner to be able to use their services.

There are three steps to set up enhanced conversions for web with a partner:

1	2	3
Review the requirements to be eligible for the enhanced conversions Partner Programme.	Identify the partner group that best fits your current situation and future needs.	Select and contact your enhanced conversions partner to start your enhanced conversions journey.

1. Requirements

Before you join the Partner Programme, make sure that you meet the following requirements to use enhanced conversions for web:

Have non-sensitive website transactions or conversions that are associated with your users.
Use a conversion tracking set up that is compatible with enhanced conversions (gTag or Google Tag Manager for Google Ads conversion tracking in Google Ads or Floodlights in Search Ads 360).
Be willing to share hashed customer data with Google for measurement purposes.
Ensure that you've reviewed and confirmed that you can comply with the enhanced conversion Customer data policies in Google Ads.

Note: For specific details about the requirements for implementing enhanced conversions with a partner in your region, contact your Google representative directly.

2. Choose your partner group

Our multiple partners are tailored to help your specific business needs. To choose the most convenient partner group for you, we suggest evaluating the following:

Existing partners: Who are you currently partnering with?
Implementation needs: What implementation method and level of support do you require?

For example, if you work with a listed data partner, we suggest contacting them directly to start your enhanced conversions onboarding process with them.

On the other hand, if you’re not working with a listed partner, you may consider starting a new relationship with one of our listed partners, including data partners, tech agencies and tech partners.

Furthermore, if you’re certain you’ll need expert support and dedicated tech teams for the implementation, we suggest that you start onboarding with one of our tech partners.

Note: You may be eligible to receive dedicated tech support directly from Google. Contact your Google representative to check what type of support you’re eligible for. If you aren’t eligible or you’d like a more hands-on support, you may wish to consider working with a partner.

3. Select your partner

To help you choose which partner would be the best fit for you, we’ve laid out the following table with key information about our partners:

Note: Partner capabilities are subject to change.

Groups	Partner	Reach	Tag Manager	Implementation method		Platform
Groups	Partner	Reach	Tag Manager	Third-party tag	API	Search Ads 360	Google Ads
Data partners	Adobe	Global
	mParticle	Global
	Segment	Global
	Tealium	Global
Tech agencies	3Q/Dept	US
	Acceleration (WPP)	US, EMEA
	Adlucent	US
	M13H (Labelium Group)	EMEA
	Tinuiti	US
	TRKKN (Omnicom Group)	US, EMEA
Tech partners	Concord/Evolytics	Global

You can also reach out to one of the listed partners or your Google sales team to learn more about how to start activating enhanced conversions.

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