Controlling automatically created assets in Performance Max campaigns

On this page

• Turn on automatically created assets in Performance Max
• Remove automatically created assets
• Disable automatically created assets in an asset group

Turn on automatically created assets in Performance Max

You can turn automatically created assets on or off from your Google Ads account. Follow the steps below to update your Performance Max campaign settings.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Find the row with the Performance Max campaign that you'd like to edit, then click the gear icon to open 'Settings'.
5. Under the 'Automatically created assets' section, tick or untick the boxes for text assets and final URL.
   • Note: You can’t select final URL without selecting text assets.
6. Click Save.

Remove automatically created assets

You can view and remove automatically created assets from your Performance Max campaign by following the steps below.

View automatically created assets in an asset group

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. On the 'Campaigns' page, select the Performance Max campaign that you’d like to view.
5. You will then be redirected to the overview page of the Performance Max campaign. On the left panel under 'Campaigns', click Asset groups.
6. On the asset group card that you’d like to view the asset report of, click View details.
7. You will be presented with all the assets currently serving in your asset group.

Remove automatically created assets in a Performance Max asset group

Just like other assets, you can remove automatically created assets. Follow the instructions above to get to the asset page. You can view automatically created assets under the 'Source' column labelled as 'Automatically Created'. To remove any assets, follow the steps below:

1. Click the drop-down arrow next to the status icon.
2. A drop-down menu appears, select 'Remove'.
3. You'll be asked to acknowledge that the asset will be permanently removed.
4. Click Confirm.

Note: When an automatically created asset is removed, it is permanently removed.

Disable automatically created assets in an asset group

Follow these steps to opt out of automatically created assets:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down menu, then click Campaigns.
3. Click the Settings tab on top, then select the campaigns that you want to edit.
4. Click Edit, then select Change automatically created assets settings and turn it Off.
   • When you disable automatically created assets, they will be reported as 'Removed' and no longer serve.

Related links

• About automatically created assets in Performance Max campaigns
• About Final URL expansion in Performance Max
• About URL exclusion in Performance Max
• Performance Max