Enabling 'Final URL' in your Performance Max campaign settings allows your campaign to replace your final URL with a more relevant landing page from the final URL domain, based on the user’s search intent.
When running Performance Max campaigns for shop goals only (shop visits, shop sales, contacts and direction clicks), Final URL expansion isn't supported.
Final URL expansion can serve and receive traffic on any page that hasn’t been excluded. This means that if you have a subdirectory (like example.com/brand), your campaigns may be optimised to show both general and brand subdirectory pages.
Use page feeds with URL expansion
You can now provide a feed of URLs for your Performance Max campaign to use. This feature complements Google’s automated understanding of what products and services advertisers should be using. Learn more about How to use page feeds in Performance Max.
- If Final URL expansion is on: Providing a page feed helps to verify that we’re indexing the provided URLs, but it doesn’t restrict ads to serve only URLs from the provided feed.
- If Final URL expansion is off: Your Performance Max campaign will only send users to the URLs provided in your page feed and asset groups.
FAQ
1. How to improve a campaign’s performance?
2. How to improve a campaign performance without showing ads for certain terms?
3. How to get a good campaign performance, without sending the traffic to certain pages?
4. I can only send traffic to a single page, as that’s the only path to conversion
5. Why can I only send traffic to a single page and can’t serve automatically created assets?
