Opt into enhanced conversions at the account level in Google Ads

On this page

• Google tag setup
• Google Tag Manager

Instructions

You can opt in to specific conversion actions from enhanced conversions at the account level by following the instructions below.

Google tag setup

1.  In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Settings.
4. Expand the 'Enhanced conversions for web' panel.
5. Check 'Turn on enhanced conversions for web'.
6. Review compliance statement. To enable enhanced conversions, you must confirm that you'll comply with our policies and that the Google Ads Data Processing Terms apply to your use of enhanced conversions. Click Agree and continue to acknowledge your acceptance of these terms.
7. Click the drop-down to choose a method for setting up and managing user-provided data. Select 'Google tag'.
   Note: If you send Google enhanced conversions data in a way that’s different from what you’ve already selected in Google Ads, that data may not be processed. For example, if you select 'Google tag' and try to send data through Google Ads API, the data sent through API won’t be processed.
8. If you’re not sure which tagging method to select, click Which method should I use? Enter your website domain and click Check URL to view suggestions.
9. If you see a message stating that 'your tag will collect user-provided data from your website' then you can immediately click Save to complete your setup.
10. If you don’t see the message above, or if you’d like to learn about other methods for configuring enhanced conversions, click Tag details.
11. On the tag details screen, you can decide how you’d like to capture user-provided data in your tag:
    1. Automatically detect user-provided data: Automatically inspect the page for strings that match a pattern for the configured data types. This method requires minimal effort and works well for most advertisers. For more control, consider adding a code snippet to your website or specifying CSS selectors or Javascript variables. You can specify CSS selectors to be excluded when automatic detection is turned on by clicking 'add exclusions'.
    2. Specify CSS selectors or JavaScript variables: Manually specify CSS selectors or JavaScript variables on your page that contain relevant user-provided data. Learn more about how to Specify CSS selectors or JavaScript variables.
    3. Add a code snippet to your website: Add a code snippet on your website that sends hashed customer data for matching. This method improves the accuracy of enhanced conversions by ensuring that you consistently send properly formatted data whenever your conversion tag fires. If you use this method you don’t have to select a tickbox under 'Tag details' – we’ll automatically process any user-provided data that you send us through a code snippet. If you’d like, you can use a combination of options. For example, you can select 'Automatically detect user-provided data' to apply automatic detection across all your conversion actions and use a code snippet for specific conversion events of your choosing. Data provided through a code snippet is prioritised over automatically detected data. Learn more about how to Add a code snippet to your website.
12. Click Save.
13. After you complete setup, validate your implementation to make sure that enhanced conversion is set up correctly. After about 30 days you’ll be able to view the impact of enhanced conversions on your reporting. Learn more about Enhanced conversions for web impact results.
14. Add a code snippet to your website.

Google Tag Manager

Related links

• About enhanced conversions
• Set up enhanced conversions for web using the Google tag
• Set up enhanced conversions for leads with the Google tag