Allow your Performance Max campaign to replace the final URL with a more relevant landing page from the final URL domain based on the user’s search query. For example, a customer searching for 'dog treats' would land on the dog treats page of a pet shop’s website instead of a more generic page like 'all dog products' after clicking an ad.
Google generates a dynamic headline, description and additional assets to match the landing page content. Learn more About automatically created assets.
URL Exclusion
If you have pages that you need to exclude from sending traffic to, you can use URL exclusion or URL parameter rules. For example, if you don't want customers to be directed to non-commercial pages or sections of your website, like your 'About Us' page, you can exclude those pages using URL exclusions.
Examples
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If I don’t want to show ads for certain terms?
Leave automatically created asset settings on and use account-level negative keywords.
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If I want to send traffic to certain pages?
Leave automatically created asset settings on and use URL exclusion rules.
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If I want to send traffic to a single page, because it’s the only path to conversion?
Turn off Final URL expansion.
