Smart Bidding refers to automated bid strategies that use Google AI to optimise conversions or conversion value in ad auctions. You can create an automated bid strategy for a single campaign or for multiple campaigns. To create, review or manage bid strategies, follow these steps:
- In your Google Ads account, click the Tools icon
.
- Click the Budgets and bidding drop-down in the section menu.
- Click Bid strategies.
.Smart Bidding strategies
If your goal is to increase sales or leads by getting as many conversions as possible at a fixed budget or fixed ROI, use the following strategies:
If you measure conversion values (for example, the price of sales) and your goal is to increase profit by getting as many conversions as possible at a fixed budget or fixed return on ad spend, use the following strategies:
Why use Smart Bidding
You gain these four benefits when you use Smart Bidding:
- Google AI helps make accurate predictions across your account.
- Wide range of contextual signals help bid optimisations.
- Flexible performance controls lets you customise settings to fit unique business goals.
- Transparent performance reporting provides deeper insight into bidding performance.
