Demand Gen campaign performance fluctuations: Policy and review status

Any time you add or make changes to your assets or asset group, they will be re-submitted for policy review. Demand Gen campaigns must comply with all Google Ads policies. If your assets don’t comply with these policies, your asset group may be restricted from serving on some networks, which will affect your campaign’s performance. If your ad is under review for more than 2 full business days, contact us for help.

Learn more about Google Ads policy, Text ad requirements, Video ad requirements, Personalized advertising policies, Image ad requirements, and Image quality requirements.

What you can do

Check the status of your asset group and edit or appeal a decision:

1. Click on the name of your Demand Gen campaign.
2. From the page menu, click on the Asset groups tab.
3. Check your asset group’s status to ensure it’s not under review, or that there are other policy issues.
   • If the status is "Disapproved" or "Approved (Limited)", hover over the status to understand specific policy issues. If you understand the violation, you can click Edit Assets to correct the issue.
   • If you think your assets have been wrongly disapproved, you can appeal this decision:
     1. Go to the Asset groups page.
     2. Hover over the status of a “Disapproved” or “Approved (Limited)” asset group.
     3. Click Appeal and select the reason you feel it was wrongly disapproved.
4. If you’d like to see the review status for each asset, you can:
   1. Go to the Asset groups page.
   2. Click View Details. You can see the policy approval status in the "Status" column.
   3. For assets that are in “Disapproved” or “Approved (Limited)” status, follow the steps listed in step 3.

Need something else?

Check other common reasons why your campaign performance is fluctuating.