Search Lift isn’t available for all Google Ads accounts. To use Search Lift, contact your Google account representative. If you don't have a Google account representative, you won't be able to use Search Lift in your account.
Search Lift is a free tool for measuring the effectiveness of your ads. You can use it to adjust and improve your YouTube campaigns.
Search Lift measures the increase in searches for your product or brand after users have viewed your ad, rather than traditional metrics such as clicks, impressions or views. Search Lift’s testing methodology can provide you with insights into the influence that your campaigns have on users' search behaviour for your selected search terms.
This article explains how Search Lift works.
How Search Lift works
To use Search Lift, you must first create a product or brand representing your advertised object. Think of this as a grouping of all your campaigns that share something in common. This can be a brand, product, shop, service or anything that you wish to advertise. You must then select search terms related to your ads, and Google will determine if your ads caused a change in search activity on YouTube and Google Search.
When your ad campaigns start running, Google will separate users who are eligible to view your ad into two groups:
- People who will view your ads
- People who will be blocked from viewing your ads
The search behaviour for both groups will be monitored. The difference in the search behaviour between the group who saw your ads and the group who didn’t determine the lift reported for your advertising.
About Search Lift measurement data
If the measurement is able to successfully detect lift, you’ll get access to the following Search Lift metrics for your experiment:
- Relative lift
- Normalised incremental searches per impression
- Normalised incremental searches per cost
Learn more about understanding Search Lift measurement statuses and metrics in Google Ads.
