For your Demand Gen campaign, it’s important to ensure you have a diverse set of assets that can be automatically combined into various ad formats that can serve across all surfaces.
Campaigns with a limited set of assets can be more likely to have performance fluctuations because they are eligible to enter into fewer auctions and can therefore be more heavily affected by increases in competition.
What you can do
Check your campaign’s Ad Strength and Diagnostic insights to identify if greater asset coverage may improve serving.
Note: You may see an increase in your spend if recently added assets are approved, a new asset group was enabled or you added a new asset type (for example, videos in addition to images). We recommend that you wait 7-14 days after making these major asset changes, before assessing performance, while also accounting for conversion delay.
Need something else?
Check other common reasons why your campaign performance is fluctuating.
