If your campaign is using Smart Bidding to optimize towards conversions, but it’s not getting sufficient conversion data or your conversion tracking isn’t set up correctly, your ad may have limited serving.
What you can do
- Check your conversion tracking setup using the Conversion tracking status troubleshooter.
- Check the historical performance of your targeted conversion action to ensure it occurs frequently enough to be used for Smart Bidding.
Need something else?
Check other common reasons why your ads are not running.
