Create a video using Asset library

You can create compelling videos with assets you already have to reach customers on YouTube and Google video partners.

Follow the steps below to create a video in the Google Ads Asset library.

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop down in the section menu.
3. Click Asset library.
4. Click the plus button , then click Create video.
5. Choose a template for your video. You can click the templates to preview them before you make a selection.
6. Add assets to your template. Some assets you might need are the HEX codes for your brand’s logo, colors, images, and text.
   • You can pick predefined fonts and music from the Google Ads library.
   • You can crop your images to fit the template if needed.
   • You can use the recommendations provided by the tool for the type and size of the asset, for example, a lifestyle or a product image.
7. Click Create video after adding all the assets.
8. Wait for your video to generate. This might take several minutes.
9. When your video is complete, you can preview it.
10. When you’re satisfied, select the YouTube channel where you’d like to upload it. Confirm that:
    • Your YouTube channel is connected to your Brand Account.
    • You can use channel permissions in YouTube Studio for your channel.
    • Your email has “Editor”, “Editor (Limited)”, “Manager”, or “Owner” rights to the YouTube channel
11. Click Return to Asset library. Your new video is saved here.

You can also create a video while you’re creating a new Performance Max campaign. After you select a video, navigate to “Need a new video?”, then click Create one in just a few simple steps.

Related links

• About the Asset Library in Google Ads