You can use Google AI to help build a Performance Max asset group with just a few clicks.
Eligibility
Generative AI in Performance Max is available globally for advertisers who use the Google Ads interface in English and meet our eligibility criteria. If you’re unable to use generative AI in your campaigns, these features may not be available to you yet.
Get started
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You can build a Performance Max asset group using Generative AI in 2 ways:
- When creating a new Performance Max campaign: After the “Bidding” and “Campaign setting” steps, you’ll notice an “Asset generation” step, with a panel for generating assets.
- When creating another asset group in an existing Performance Max campaign: Navigate to the “Asset groups” page within an existing Performance Max campaign and click the plus icon to create a new asset group. You’ll notice an “Asset generation” panel at the top of the screen.
In the “Asset generation” panel, enter the URL you want people to visit when they click your ad. Google AI will use this page to summarize your products or services and to suggest and generate assets on the following screen.
Edit the product or service summary to match what you’re advertising in this asset group and click “Generate assets”.
After clicking “Generate assets”, you’ll notice Google AI generating headlines, descriptions, and long headlines and suggesting a curated set of images (including bespoke generated images), logos, and your business name.
You’re always in control, and generating assets with Google AI is optional. If you choose to generate assets, review all of them and discard any that don’t match your business.
