Before you can set up your conversions with basket data you need to add basket data parameters.
To submit basket data, you'll need to add these additional parameters into the event snippet code:
| Parameter |
Value Type |
Example Value |
Description |
|---|---|---|---|
| event | String | 'purchase' | Only 'purchase' events will be processed for basket data. |
| discount (optional) |
Float | 1.50 |
Discount, £1.50, applied to the whole order, for example:
Note: When using Google Analytics as conversion source, the discount parameter isn't supported. |
| aw_merchant_id (optional) |
Integer | 98765 | The Merchant Center ID. Provide this parameter if you submit an item in several Merchant Center accounts and you want to control from which Merchant Center the item’s data, for example, its COGS, should be read. |
| aw_feed_country (optional) |
String | 'US' |
The country associated with the feed where your items are uploaded. Use CLDR territory codes. Note: When using Google Analytics as a conversion source, please use the parameter aw_feed_label instead. |
| aw_feed_language (optional) |
String | 'EN' | The language associated with the feed where your items are uploaded. Use ISO 639-1 language codes. |
| aw_feed_label (optional) |
String | 'feed_label' |
The label associated with the feed where your items are uploaded. Note: Supported only when using Google Analytics as conversion source. |
| currency (optional) | String | 'GBP' |
Currency of the purchase or items associated with the event, in 3-letter ISO_4217 format. Note: When using Firebase as conversion source, currency is required either at event or item level. |
| items | Array | 'P12345' | An array of price, quantity and item IDs for each of the items that were purchased. |
| items.item_id | String |
The item ID of the purchased product. It must match the item ID used in the Merchant Center. Note: Supported only when using Google Analytics or Firebase as a conversions source. When using Google Ads as the conversion source, use items.id as an alternative |
|
| items.id | String | 'P12345' |
The item ID of the purchased product. It must match the item ID used in the Merchant Center. Note: Supported only when using Google Ads as a conversion source. When using Google Analytics or Firebase as conversion source, the alternative parameter items.item_id is supported. |
| items.price | Float | 12.50 | Sales price of a single item, excluding tax, delivery and any transaction level discounts. |
| items.quantity | Integer | 2 | Number of units sold of the items. |
| items.currency (optional) | String | 'GBP' |
Currency associated to the price of the item, in 3-letter ISO_4217 format Note: Supported only when using Firebase as conversion source. For Firebase conversions, currency is required either at event or item level. |
