Brand settings can be applied to Search and Performance Max campaigns to help direct branded traffic based on your advertising needs.
To steer branded traffic, there are 2 types of settings:
- Brand inclusions: Your campaign will only serve for queries associated with the brands you select — available for Search campaigns.
- Brand exclusions:Your campaign won't serve for queries associated with a brand that you want to avoid — available for Search and Performance Max campaigns.
Brand setting features aim to help you with your branded traffic needs, but we recommend you only implement them on campaigns that really need them to avoid constraining your conversion opportunities. Learn more about best practices for Search ads and Performance Max.
Learn more About brand settings for Search and Performance Max.
