Brand settings can be applied to search and Performance Max campaigns to help direct branded traffic based on your advertising needs.
To steer branded traffic, there are two types of settings:
- Brand restrictions limit traffic to serve only on search queries related to specified brands.
- Brand exclusions provide added control so your campaigns won't serve for brand queries that you want to avoid on search and Shopping inventory.
Brand setting features aim to help you with your branded traffic needs, but we recommend that you only implement them on campaigns that really need them to avoid constraining your conversion opportunities. Learn more about best practices for search ads and Performance Max.
Learn more about brand settings for search and Performance Max.
