The Products tab allows advertisers who use campaigns with a linked Google Merchant Center account to understand product performance, troubleshoot issues and review optimisation suggestions. This article provides information on the details found on the Products tab of your Google Ads account.
On this page
Benefits
- Quickly determine which products need your attention.
- Learn which of your products can show in ads and which can’t.
- Identify products with missing attributes.
- Know which product offers are being outperformed by competitors.
- Find products that have potential for further optimisation.
Before you begin
The Products tab is available both at an account and campaign level. At the account level, you can find product information for all of your Shopping and Performance Max campaigns. If you haven’t set up a campaign, review Create a Performance Max campaign or Create a Standard Shopping campaign.
Follow the steps below to view the 'Products' tab.
- In your Google Ads account, click the Campaigns icon
.
- Optional:
- If you would like to view insights at a campaign level, click the Workspace filter at the top of the page and select either a Shopping campaign or a Performance Max campaign.
- Click the Campaigns filter and select a campaign.
- Click Products.
.Assessing the performance of your products
On the Products page you can review information and metrics organised by product, category, brand, product type or custom label. Review the different types of information that you can view on this page below.
Product diagnostics
Product diagnostics tell you which products can show in ads and which can’t, helping to make it easier to determine which products need your attention. These diagnostics are available at the account, campaign, asset and ad group levels. Learn more About product diagnostics.
Product issues
Product issues show you what’s preventing your products from showing in ads or causing them to have limited performance. By fixing the issues in this column, you can improve the performance of your products in Shopping and Performance Max campaigns. Learn more About product issues.
Product category insights
Product category insights provide information about how your products in a given category are performing and category-level search trends, so you can capture increased demand and be more competitive. These insights also provide suggestions for how to improve the performance of your product categories. Learn more About product category insights.
