This article addresses frequently asked questions about campaign total budgets for Demand Gen ads.
- Do campaign total budgets work with accelerated delivery?
- What Demand Gen formats support campaign total budgets?
- Do campaign total budgets work with Demand Gen product feed ads?
- Will users ever be charged more than the total budget they specified for a campaign?
- Is there a limit on the duration of a campaign?
- Does the copy and paste feature work in campaigns using total budgets?
- Is bulk support available for campaign total budgets?
- Can users use automated rules to adjust their budgets?
1. Do campaign total budgets work with accelerated delivery?
No, you can’t use accelerated ad delivery with campaigns using total budgets. Instead, Google Ads uses standard delivery and tries to spend your budget evenly over the duration of your campaign. Google Ads takes into account days with higher or lower traffic to optimise your campaign performance.
2. What Demand Gen formats support campaign total budgets?
Campaign total budgets are available for Demand Gen campaigns with specific start and end dates.
3. Do campaign total budgets work with Demand Gen product feed ads?
Yes. Campaigns total budgets work with product feed.
4. Will advertisers ever be charged more than the total budget they set for a campaign?
No, an advertiser may be billed only up to the amount that they entered for the campaign. This is the case even if Google Ads serves more traffic than an advertiser’s budget allows.
5. Is there a limit on how long a campaign can run?
We recommend a minimum duration of seven days when using campaign total budget. The maximum campaign duration is one year.
6. Does the copy and paste feature work in campaigns using total budgets?
This feature works if the campaign being copied already uses a campaign total budget. When copying a campaign make sure to adjust the start date or change the budget type. After the campaign's start date is selected (which defaults to today), we don't allow changing budget type.
7. Is bulk support available for campaign total budgets?
Yes, script-based bulk support is available through Google Ads Editor.
8. Can advertisers use automated rules to adjust their budgets?
Yes, automated rules can be used in campaigns with both daily budgets and total budgets.
