Reach the right people with search themes
Search themes are words or phrases customers use to find your products and services. Add them to guide Google AI in reaching the right audience across ad channels like Search, YouTube, and Display.
How it works
Performance Max predicts which ads will perform well based on your assets, provided data, and landing pages. You can include queries that you know your customers are looking for by adding Search themes.
Why it matters
You’re the expert on your customers – adding search themes helps you guide Google AI by providing valuable insights about your audience beyond what’s on your website. Add up to 25 search themes to match your ads with the right customers.
Search theme best practices
Follow the same best practices as keywords for Search campaigns - think like your customer (what would they search for?) and be specific and descriptive. Review your Search Terms report regularly to view the queries that your ads are shown on to identify what’s working well and find new opportunities. Learn more about search term insights.
Ready to take action?
Make your ads more relevant by adding search themes.
