Your budget plays a crucial role in determining how frequently your ads are shown to potential customers, and Performance Planner can help you make sure you're investing effectively to maximize your reach. Performance Planner helps you assess how changes to campaigns might affect key metrics and overall performance. Adjusting your budget can help you reach more customers, and Performance Planner can help you find the right investment for your goals. Learn more About Performance Planner.
How it works
Performance Planner takes into account billions of insights to help you forecast results and find new opportunities. By simulating relevant ad auctions over the last 7-10 days, it factors in variables like seasonality, competitor activity, and landing page performance to give you the most accurate predictions possible.
Why it matters
Performance Max adjusts bids in real time to bring you more conversions across channels. Setting the right budget for your business helps your ads appear wherever customers are searching for you.
